From today OffshoreWIND.biz readers can enjoy an optimised news website with enhanced usability, performance and a fresh look & feel. Great news for all those readers interested in the latest and in-depth news on all things offshore wind as the whole process of improving the website was driven by user experience.
The new clean design and layout allows readers to easily filter through trending topics as well as a more in-depth look in collaboration with Offshore WIND Magazine in the Long Read section.
Articles are now supplemented with suggestions for related articles, allowing readers to continue their news journey over a wider and more dedicated scope.
The Business Guide page not only offers company profiles, videos and photos, but also shows direct links to the projects they are involved in as well as relevant news items. Looking for a specific vessel within a project? Head to the vessels section. No need to go information hunting, all you need to know is right there on OffshoreWIND.biz.
Reader engagement is key
“The site enhancement was aimed at improving several key areas for our readers, thus increasing engagement on the site,” said Navingo business unit manager, Anne Visser. “Reader engagement is key as it determines how we present the latest news now and in the future. The new site will offer us with more insights in the preferences of our readers and we will pay additional attention by monitoring statistics thoroughly. This will enable us to focus our coverage even more on the reader demand, and it also provides input for the development of additional features.”
The process was driven by a dedicated team, whose job was based on improving the user experience, not solely technical wins. Readers can stay updated on those topics most important to them, all in one place as they can now better filter their trending topics.
“It also goes without saying that OffshoreWIND.biz is fully responsive for desktop, tablet and mobile set-up. We look forward to receiving the feedback from our readers and will be including them in our development of new features to increase the user experience in the future,” Anne Visser said.