Vattenfall Enters Danish Consumer Market to Offer 100% RE

Vattenfall has acquired Danish energy sales company Vindstød.dk to enter the consumer market. The wind energy developer said that the move is in line with its strategy to take the leading position in sustainable energy production and consumption, following three successful bids for Danish offshore wind farms.

Image: Vattenfall/ archive

Vattenfall said that, with a strong position in Denmark as the biggest onshore wind developer and operator and soon be the biggest in offshore as well, offering customers sustainable energy supply from a company such as Vindstød.dk is an attractive complement to the existing business in Denmark.

The demand in the market makes it a natural step for us to move from being a wind power developer and operator to also start providing Danish customers with 100% renewable energy. Vindstød.dk is an innovative, successful and fast-growing company which has pioneered the Danish consumer market”, said Martijn Hagens, Head of Customers & Solutions, Vattenfall.

Vindstød.dk was started in 2012 and supplies 100% wind power that is bought from Danish wind power producers.

“The acquisition in Denmark provides us with an attractive customer base, a strong IT-platform and an efficient organisation. We will now speed up the Vindstød.dk success-story even further, building on the 100% local wind power promise and scalable setup. We aim to grow the business significantly”, Hagens said. “The Danish consumer market has large growth potential. The acquisition of Vindstød.dk is a start, and we want to open up a dialogue with similar companies to discuss their business with us.”