Finland: Moventas Reintroduces Santasalo Brand and Rebrands Group

Moventas has today reintroduced its legacy brand Santasalo® as the brand for its industrial gears business. The Moventas Group, now renamed Santasalo Moventas, has two brands and business areas; Santasalo for industry and Moventas for new energy.

Santasalo Moventas now reintroduces its long-standing brand Santasalo as the brand for its industrial gears business, industrial gearboxes and related after sales service: Santasalo – Geared for Industry and Santasalo Moventas – Geared for Service.

Santasalo is a major part of Santasalo Moventas’ history since the 1940’s and a trademark that the company owns. Moventas – Geared for New Energy, a recognised brand in the renewables industry, will remain as the brand for renewable energy technology, such as wind gearboxes, and related service.

While reintroducing Santasalo, Moventas has also changed its group identity to Santasalo Moventas, to better reflect the two equally strong brands under its umbrella. Santasalo Moventas’ legal structure remains, but its operational structure will be divided over this winter, to enable more flexibility in fulfilling customer needs on a global scale for both businesses.

Santasalo now has a new visual identity, strongly relating to the industrial audiences it serves. Both Santasalo and Moventas have today launched new websites. New, separate brand sites enable a more user friendly and customer-focused approach than before, offering targeted, high-quality information for different customer industries.

[mappress]

Press release, December 9, 2013; Image: Moventas